See Pantone’s 2023 Color of the Year in Full Bloom On Your Wedding Day

Move over Very Peri, a bold new color has come to town. We at Marco Island Florist couldn’t be happier with Pantone’s 2023 Color of the Year: Viva Magenta. This bright, Fuschia-meets-red blend is the perfect pairing for your wedding palette. As Pantone is a taste-maker for the year’s tone and trends, we wanted to share how you can add some pop with this powerful color to your wedding flowers. From symbolism to color pairings, we’ll show you how to incorporate this vibrant and fearless color into your wedding day.

Red protea on black background. New 2023 trending PANTONE 18-1750 Viva Magenta colour

What Viva Magenta Represents

When Pantone chose Viva Magenta to set the literal and figurative tone for 2023, it was the perfect way to kickstart everything on a positive note. For starters, this color represents optimism, confidence, empathy, and authenticity. Mixed with hints of pink and purple, this strong and confident color is also inviting and inspiring. There’s a lot of depth to Viva Magenta, which expresses the warmth and courage of the love you and your partner share.

Floral carpet of pink, purple, violet and red flowers of lilies, roses, sweet peas, chrysanthemums and others. Color Viva Magenta 2023. Floral colorful background.

Pairing Viva Magenta and Pink Flowers

With such a versatile and dynamic color, many blooms and options fall in Viva Magenta’s color spectrum. To name a few, you can pair roses, ranunculus, dahlias, peonies, orchids, and calla lilies to create a stunning floral arrangement. You can also try adding red and pink carnations, yarrow, amaryllis, gerbera daisies, tulips, protea, and alstroemeria to create a stunning monochrome arrangement. With a color this rich, it can be incorporated into any season.

Round flower arrangement in silver stand with purple, pink, and magenta flowers, dahlia, rose, and hydrangea.

Creating the Perfect Viva Magenta Analogous Bouquets

As if there weren’t enough options already, we haven’t even talked about analogous floral arrangements. There’s so much you can do to create a rich and inspiring bouquet by adding three colors that fall side-by-side with magenta. For instance, you can arrange a beautiful Viva Magenta analogous bouquet with blooms including indigo larkspur, blue iris, purple hydrangeas, purple aster, blue thistle, anemones, or larkspur for a vivid and captivating visual feast. This is the direction to go if you want a bright and playful feel.

Bright pink flowers bouquet closeup. Roses and orchids wallpaper. Beautiful background for a Birthday, International Female Day, or Saint Valentine. The festive backdrop for a postcard design

Viva Magenta’s Complementary Color

As magenta hosts a rich combination of reds and purples, Pantone’s Viva Magenta takes it further and gives you deeper and richer hues than traditional magenta. The complementary color that stands out with Viva Magenta is undoubtedly green, which is very welcome news for those who love bouquets with lush, free-flowing greenery. We recommend starting with fresh eucalyptus, Italian Ruscus, ivy, monstera, green dianthus, succulents, and even green hydrangeas to balance out the deep pink or Viva Magenta blooms.

Every wedding color palette expresses a mood and intention. But, when it comes to Pantone’s Viva Magenta expresses a message of joy, self-expression, and inclusion, all-powerful and life-affirming celebrations. At Marco Island Florist, we want to help you celebrate your love and happiness in one of its most beautiful forms: floral arrangements — here’s to a wonderful 2023.

Viva magenta color trend for 2023